What’s New

Press releases, exciting announcements from the team, and thought pieces on technology and user trends that keep us awake at night.
How AI combined with CRM accelerates lead conversion while building brand for Realtors
March 10, 2021
Wise Agent and Purlin, leaders in real estate CRM and AI, respectively, have found a way to change the lead generation conversation. From more leads, to better leads.  From higher conversion, to easier conversion.
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Operate Podcast:  Personalizing Homebuying with AI
January 6, 2021
Carey Ransom, President and Co-Founder of Operate hosts a podcast featuring Giorgi Chigogidze and Chris steege discussing “old” and “new” AI companies and the implications for product and society.
Click to Listen
The remarkable effect of COVID on Days on Market and Listing Photos (image intelligence reveals insights)
December 23, 2020
What’s utterly unremarkable is the days on market trend for US home sales in 2020.  Despite COVID, its steady downward trend of more than a decade has continued unabated.  We look at listing photos.
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Unparalleled:  Purlin and Century 21 Affiliated jointly launch new model for intelligent, Agent-branded experience 
November 16, 2020
Silicon Beach, CA. The nation’s 5th largest brokerage and the best AI company in real estate have revolutionized the buyer and the agent experience by combining intelligent personalization with expertise.
The nation’s 5th largest brokerage and the best AI company in real estate have revolutionized the buyer and the agent experience by combining intelligent personalization with high-touch, premium agency expertise. Century 21 Affiliated (C21 Affiliated) has been the #1 Century 21 franchise globally for the last 6 years, with a record $100 million ACG and 21,000 closed units.
C21 agents can now capture and nurture highly-qualified clients with personalization through image-based machine learning and intelligent chat. They can also use these new tools to promote the themselves and their clients’ listing through fresh content leveraging social media platforms (read more in our blog).
Upscale high-volume C21 Affiliated agencies in Illinois and Florida have already launched agent-branded StyleExplorerTM URLs and have begun using Purlin’s tools. Alexander Chaparro and Marco Kremser, leading C21 agents in their respective regions, were the first to serve clientele in suburban Chicago and Tampa Bay (see images below).
The power of Purlin’s intelligent real estate platform now extends across all of the real time listing data of two of the largest MLS regions (Illinois and Florida). C21 Affiliated plans to continue to roll-out this solution in these areas and eventually throughout their entire broker network, which includes offices in Wisconsin, Illinois, Indiana, Michigan, Minnesota and Florida.
NewsWatch feature / AMC segment
September 25, 2020
NewsWatch featured “Purlin” on its social media channels and national television broadcast (210 markets, 95mm+ households).  The result was over 1,000,000 media syndication and social media impressions.
Watch video
Purlin launches StyleExplorer, industry’s first room-by-room home exploration experience
July 29, 2020
Silicon Beach, CA. Purlin announced today the launch of StyleExplorer, the flagship of its intelligent technology platform that helps users find and buy homes.
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Purlin Named ASDCUP Semi-Finalist
July 10, 2020
Purlin is an ASDCUP Semi-Finalist, with final competition to be held at the Venetian in Las Vegas as part of the Festival of Real Estate Innovation, September 8-11th (event postponed to 2021).
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Los Angeles Business Journal: Pepperdine Names Most Fundable Companies
October 22, 2019
Los Angeles-area startups took three of the top 15 slots at the Most Fundable Companies competition held by Pepperdine’s Graziadio Business School.
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Businesswire: Pepperdine Graziadio Business School Reveals 2nd Annual List of Most Fundable Companies®
October 18, 2019
Los Angeles-area startups took three of the top 15 slots at the Most Fundable Companies competition held by Pepperdine’s Graziadio Business School.
Read more Click for presentation
October 18, 2019
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